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Sacred Heart University

CALL TOLL FREE

(877) 791-7181

(877) 791-7181

Online Master's Degree in Strategic Communication and Public Relations (SCPR)

A cutting-edge communication degree for the modern world.

 

The online MA in Strategic Communication and Public Relations (SCPR) program from Sacred Heart University will help you gain a competitive edge in the dynamic and growing PR field. You'll develop the professional skills necessary to communicate across a broad range of media platforms.

 

As the first virtual reality enhanced communications program in North America, our SCPR degree focuses on emerging technologies and digital trends. You'll learn to reach the right audience with effective messaging and innovative campaigns. Through a curriculum that embraces cutting-edge strategies and project-based learning, you'll expand your knowledge for success in public relations, new media, advertising and more.

 

Program Highlights

  • VR-Enhanced Learning: Learn to navigate and leverage key technologies through virtual reality coursework. Each student receives a Facebook Oculus Quest headset to enhance their studies and connect with instructors and peers.
  • Career-Ready Skills: Through coursework that explores modern advertising and communication strategies, you'll build real-world skill sets for the job you want. You'll also gain practical knowledge by completing immersive projects, producing multimedia content and creating your own agency.
  • Portfolio-Worthy Projects: Employers are looking for professionals who can navigate today's evolving media landscape. You'll graduate with a strong portfolio that demonstrates your expertise and distinguishes you from your competition.
  • Flexible Scheduling: With convenient eight-week sessions throughout the year and 100% online coursework, you can tailor your education to your schedule.


Career Outlook: Join an exciting industry that's on the rise.

The need for strategic communicators is on the rise. According to the U.S. Department of Labor, employment opportunities for roles such as public relations specialists, event planners, and advertising, promotions and marketing managers will grow 9–11 percent by 2026.

 

Sacred Heart University's online SCPR master's degree program will open doors to a variety of different roles in a range of fields including media relations, marketing, advertising and public relations.

 

Once you are employed in one of these industries, your earning potential can increase dramatically in roles like:

  • Public Relations Specialists: $59,300 median annual salary1
  • Marketing Managers: $132,230 median annual salary2
  • Advertising and Promotions Managers: $106,130 median annual salary2


Program Details

  • Duration: 2 years
  • Total Courses: 12
  • Total Credit Hours: 36
  • Work Experience Required: None
  • No GRE/GMAT


Why choose Sacred Heart University?

Sacred Heart University is accredited by the New England Commission of Higher Education and has an outstanding reputation for excellence in the academic community:

  • Ranked a Best College in the North, U.S. News & World Report, 2015–2019
  • Institutions with the Best Online Programs, U.S. News & World Report, 2015, 2016
  • The Best 384 Colleges, The Princeton Review, 2015–2019
  • Five-Time College of Distinction (2015–2019), among approximately 200 colleges and universities in the country recognized for outstanding student engagement, great teaching, vibrant communities and successful student outcomes
  • Best Online Colleges in Connecticut for 2015–2016, Affordable Colleges Online
  • Best Colleges for Veterans (North region), U.S. News & World Report, 2014–2019
  • Named a Doctoral Professional University by Carnegie Classification of Institutions of Higher Education


Earn your MA in SCPR online with Sacred Heart University today

To learn more, fill out the form on this page or call us toll-free at 877-791-7181. If you are interested in the on-campus SCPR program please click here.


Sources:

1. Bureau of Labor Statistics (2017 May). Occupational Outlook Handbook: Public Relations Specialists. Accessed April 2, 2019, at https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm.

2. Bureau of Labor Statistics (2017 May). Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers. Accessed April 2, 2019, at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.

Applying to Sacred Heart

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What will I Learn?

View curriculum requirements and course descriptions for your online program.

 

Career Opportunities

See what’s possible with your online degree from Sacred Heart.

 

Funding your Education

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Applying to Sacred Heart

Read about how to apply to Sacred Heart University and view application requirements.

 

What will I Learn?

View curriculum requirements and course descriptions for your online program.

 

Career Opportunities

See what’s possible with your online degree from Sacred Heart.

 

Funding your Education

Review tuition costs and explore financial aid options available to you.