Online Master of Arts in Strategic Communication and Public Relations (SCPR)

Good PR is Good for You

Accessible, Affordable. You Can Do This!

Gain a competitive edge in the fast-moving field of public relations with an online degree that enables you to cut through the clutter and soar past budget constraints to effectively communicate in a modern world. Our online MASCPR is accredited by the New England Commission of Higher Education (NECHE) and is the first virtual reality-enhanced communication program in North America. This future-focused degree will enable you to assume managerial positions leading teams and helping organizations shape metaverse and real world PR strategies that create pathways for social change.

Sacred Heart’s flexible, online degrees enable you to balance your personal and professional responsibilities while gaining the skills and insights to create a positive impact for organizations in business, health care, education, and more.

36 Total Credits

2 Years

GRE/GMAT Not Required

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What You’ll Learn

Our fully online program was created for working professionals who want to earn and learn. The SCPR curriculum is designed to ensure a positive Return On Investment (ROI) for your degree and to keep you at the forefront of the industry and earning top-dollar for years to come. You’ll integrate project-based learning to gain a competitive edge aimed at four primary outcomes.

Ethics

Examine ethical issues in journalism and public relations through guidelines established by the Public Relations Society of America (PRSA).

Multimedia Communications

Master industry-standard multimedia technologies for communication and explore the creative approach through virtual reality coursework.

Agency Life

Apply theory and practical skills while developing campaigns in a simulated agency.

Communications

Understand and apply techniques for communicating a variety of messages – including crisis communications – to diverse audiences.

Why Online Learning is Right for You

The advantages of online learning are obvious – you don’t have to pause your career or rearrange your life to earn the degree you need to take your career to the next level. Another key factor is fit – making sure a school feels right to you. Sacred Heart’s Center for Career & Professional Development will welcome you as if you had just walked through the door here in Fairfield. With an exclusive, online recruiting system of 10,000+ employers, one-on-one career counseling, resume workshops, and an active alumni network of more than 35,000, you can rest assured knowing that our campus reaches wherever you are.

Where Your Degree Can Take You

Mastering clear and effective communication with a digitally connected audience provides you with unparalleled career flexibility as these skills are crucial to nearly every position imaginable. Upon graduation, you’ll be prepared to transform your future – and that of your clients – by creating the essential branding messages that can result in a revenue boost of more than 20 percent1 for public and private organizations. Sharpening your communication competencies also will enable you to cultivate an expansive network of media contacts that can provide the coverage your clients need. You’ll also understand the importance of reputation management and crisis communications, and how perspective can help you to control the narrative.

Top Jobs in Communications and Public Relations (Avg. Annual Salary Potential)2

  1. Public Relations/Fundraising Manager ($208,000)
  2. Broadcast News Analyst ($200,180)
  3. Writer/Author ($121,670)
  4. Market Research Analyst ($121,080)
  5. Editor ($117,810)
  6. Technical Writer ($114,930)
  7. Advertising Sales Agent ($114,810)
  8. Public Relations Specialist ($112,310)
  9. Reporter/Correspondent ($100,930)
  10. Fundraiser ($97,380)

You Belong with SHU!

Our mission to prepare students for lives of professional success and personal and spiritual growth excludes no one. And it’s because of that mission and the spirited way we live it that students of different faiths, ethnicities, and socio-economic backgrounds have made SHU the launching pad for their dreams and ambitions.

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Sources

  1. “State of brand consistency,” Lucidpress. Retrieved April 2021 from https://www.lucidpress.com.
  2. “Careers,” CareerExplorer by sokanu. Retrieved April 2021 from https://www.careerexplorer.com.